>> well, he didn't speak to motive but i am guessing, tyler, given all the talk about china, given all the china problems they've had, working conditions, salaries, his forced trip over there, i'm guessing they think this would and good idea. they talk a lot about skilled labor over here and not educating the kinds of workers they need. but it's just one of the points he kind of scatters through this first real interview which was months upon months in the making, as i need not tell you. >> yes, indeed. sometimes dealing with apple, it takes a long, long time to get through. but once you do, they're very forthcoming. brian, did he speak at all to -- i don't want to use the word burden but in some ways it is a burden. they don't produce a lot of products every year but they do produce products that they consider revolutionary, that changes for the greater good the american society and the way business is done. that's a pretty heavy burden and mantel to carry for a company and for a ceo. >> it is. americans all around the world, when people get a little harsh on what happened to the amer